Curii

Everything has a story of how it got here.

People, works, companies, events. The story behind them is usually more interesting than you'd think.

Worth reading right now

Entertainment·Harry Styles
How Harry Styles Learned to Stand Alone After Failing Alone

At 16, Harry Styles tried to become a solo singer and got eliminated. Sixteen years later, he was booked to play Madison Square Garden 30 times under his own name. What changed in between?

Entertainment·Lisa
Lisa Spent Years Waiting for a Yes. Then She Had to Start Giving the Answers

At thirteen, Lisa needed a company to choose her from roughly 4,000 hopefuls. Years later, after BLACKPINK made her a global star, the harder skill turned out to be deciding for herself when to say yes—and when to say no.

Entertainment·Drake
From Jimmy Brooks to Drake

People first knew him as the kid in the wheelchair on Degrassi. Drake never really erased that identity—he just kept adding new ones until the old label could no longer contain him.

Sports·Kimi Antonelli
He Crashed the Mercedes. The Next Day, They Gave Him Hamilton’s Seat.

Ten minutes into his first official F1 practice for Mercedes, Kimi Antonelli crashed at 52G. The next day, Mercedes handed the 18-year-old Lewis Hamilton’s seat. What had they seen that everyone else hadn’t?

Gaming·Nintendo
How Did a Playing-Card Company End Up With Mario and the Famicom?

Nintendo knew playing cards wouldn't carry the company forever, but its attempts to find the next business kept going wrong. Then its president spotted a strange mechanical toy an engineer had made at the factory.

Sports·Patrick Mahomes
When Patrick Mahomes Had to Learn How to Wait

Patrick Mahomes became great by seeing a play everyone else thought was over and finding one more throw. Then came the first injury he couldn’t outrun, improvise around, or solve on the next snap.

Sports·Caitlin Clark
Why Did Caitlin Clark Have to Learn When to Let Go of the Ball?

She became one of basketball's greatest passers, but there was a time when Caitlin Clark wouldn't pass to an open teammate she didn't trust. The skill she had to learn wasn't another shot.

Business·Walt Disney
The Hit Character Walt Disney Couldn't Keep

Walt Disney had finally made a character audiences wanted. Then he went to New York and learned he didn't own it—and much of his staff was already preparing to leave.

Sports·Shohei Ohtani
He'd Already Made History as a Hitter. So Why Go Back to Pitching?

He didn't throw a single pitch in 2024. He still hit 54 home runs, stole 59 bases, won MVP, and finally won the World Series. Being a hitter alone was clearly enough. Ohtani spent that same season trying to become a pitcher again.

Sports·Lamine Yamal
They’re Too Big, and You’re Too Small

His mother worried that the grown men on the other team were too big for her 15-year-old son. Less than four years later, he was playing 120 minutes in a World Cup final.

Sports·Kylian Mbappé
How Do You Score a World Cup Final Hat-Trick and Still Lose?

He scored a hat-trick in a World Cup final, then scored again in the shootout. Kylian Mbappé still went home without the trophy.

Entertainment·Snoop Dogg
How Did a Rapper on Trial for Murder Become the Olympics’ “Ambassador of Happiness”?

A gangsta rapper once facing a murder trial became an Olympic “Ambassador of Happiness” three decades later. The strange part is, he never had to stop being Snoop Dogg.

Business·Starbucks
How Did a Starbucks Employee Leave—and Come Back to Buy the Company?

Starbucks chose not to become the company one employee imagined. So he left and built the idea on his own. A few years later, he came back for something much bigger: Starbucks itself.

Sports·Erling Haaland
Why Did Haaland Keep Choosing the Next Step Instead of the Biggest Club?

His first senior season produced 16 appearances and no goals. So why did Erling Haaland keep resisting the biggest possible move and climbing football one carefully chosen step at a time?

Fashion·Ralph Lauren
How Did a Kid from the Bronx Build an America People Wanted to Live In?

As a teenager sharing a room with his brothers, Ralph Lifshitz went to a friend's house and couldn't stop looking at the father's shoes. He wanted drawers and things of his own. Decades later, he'd be selling people not just clothes, but whole rooms, houses, and lives to imagine themselves in.

Business·IKEA
IKEA Didn't Invent Flat-Pack Furniture. So Why Does IKEA Own the Idea in Our Heads?

A Swedish company was selling flat-pack furniture before IKEA even entered the furniture business. Yet today the flat cardboard box practically screams IKEA. What did the company that came later do differently?

Entertainment·Jay-Z
How Did a Rapper No Label Wanted End Up Running a Record Label?

No record label wanted to put out his first album. Thirty years later, he filled a stadium by returning to that same record.

Tech·Hugging Face
How Did a Company Walk Away From an AI With Over a Billion Messages—and Become the $12.9 Billion “GitHub of AI”?

Hugging Face didn’t pivot because nobody wanted its chatbot. Users had exchanged more than a billion messages with it. The founders still chose the thing they were giving away for free.

Sports·Carlos Alcaraz
How the Boy Called the Next Nadal Became the Player Everyone Chases

He was once the kid being compared with Nadal. He lost badly to Nadal, froze against Djokovic, and later spent 139 days unable to play a singles match. Somehow, at just 23, Carlos Alcaraz has already become the player younger stars are trying to catch.

Entertainment·Obsession
The Horror Movie That Got Bigger After Opening Weekend

Most movies make their biggest splash on opening weekend, then start falling. "Obsession" did the opposite—and the $750,000 horror movie that kept growing was already waiting to change two careers that looked stuck.

Something unexpected

One curiosity leads to the next. Curii is built so that finishing a story sends you, by the names inside it, straight into the next one.